Nearly won, and our own candy floss machine!

Just crossed the border to Latvia driving back from an energising 3 days in Lithuania and at LogIn. In the boot there is a massive cheque for €1,200 and, most excitingly, our very own candy floss machine! We are incredibly pleased with our second place in a tight competition of 33 start-ups in the Pitch Challenge.

On the Road

Sabine and Martin have hit the road, and will be travelling through Latvia, Lithuania, Norway, Berlin, Helsinki, Vienna, Copenhagen, and London to drum up support, meet clients, and pitch for Sorry as a Service.

Please, get in touch if you’d like to grab a coffee in Berlin, or meet us at LogIn (Lithuania), Arctic15 (Helsinki), Pioneers (Vienna), Latitude59 (Tallinn), or at out our Google Campus Startup Wise Guys pitching day in early June.

Follow us on Twitter - @SorryAsAService - or Instagram for timely updates

From winning Garage48 to SWG accelerator

Since winning Garage48 in October 2014 we have been moving mountains chocolates. We are super happy to announce that within 4 months we have 4 paying customers and we were recently accepted to Startup Wise Guys accelerator starting in March 2015 and received 30k€ of seed investment. Our customers include Transferwise, 360 Kraadi, FIVE raamatupidamine and Tele2. We have already built integrations with Uservoice, Desk, Help Scout, Pipderive and Salesforce.

From validating the service, we have learned that people apparently love getting chocolate. Some of our customers start getting poems from their customers and others see quadrupling of repeating transfers.

We are open for partnerships to develop the product further, and to run experiments to validate the effects of appreciations.

We are looking forward to making the customer happiness world a better place!

Interested in piloting?

Pioneers - Thank you Arengufond

Thanks to Garage48 and the Eesti Arengufond (Estonian Development Fund) I found myself at Pioneers Festival last week. We travelled with a whole bunch of cool Estonian startups, including peeps from Taxify, Timbeter, Heelososphy, Actual Reports, and Investly.

The day before Pioneers Kicked off I spent the day working in the Austrian co-working space Sektor 5 (a slightly nicer looking version of Garage48 with their own barista!)

Martin working hard in Sektor 5

In the evening there was a talk by a couple of the founders of Product Hunt, the reddit for new products. They have already raised nearly $7(!) million dollars. I finally understood why Product Hunt, which is essentially just a daily list of 50 cool new products, has had so much buzz and raised so much money. There are kudos points for an investor to be associated with Product Hunt, as it shows they have the pulse on what is happening, but it is also a very cheap launch tool for their investments to kick start their traction. Ryan Hoover had also spent a long time building an extensive mailing list of social influencers that was intended for a different kind of start-up (which failed), so he had the thought leaders on board from start.

Thanks to my two questions I was awarded with a limited-edition Product Hunt laptop sticker - sweet!

The Pioneers Festival itself was overwhelming, being my startup conference. Apart from the countless fridges with free beer, three talks really resonated with me:

Growth Hacking with Neil Patel - co-founder of KISSmetrics

This was probably the best talk I attended. Neil had a very practical approach to growth hacking, with many examples from both Kissmetrics and other companies.

Some bullet points:

  • You can’t expect to succeed in the same way that Air B&B succeeded by scraping Craigslist or how Zynga made Farmville socially viral.
  • Facebook mobile adds are incredibly cheap at the moment
  • The most cost-effective marketing for KISSmetrics at the moment is YouTube pre rolls - ‘it is such an effort to make a video, so the cost is low’.
  • Invite programmes are brilliant, but you should give away value, not money, and reset it every month. I.e. you have to send an invite every month to get a feature for free.
  • Naughty tip: the most cost effective way to grow Play store and app store ratings is to pay a few pennies per rating on Amazon’s Mechanical Turk. - Mike Safyan - Disrupting Space

Planet Labs have a goal of taking a picture of every area of the planet once every 24 hours. They build low-cost satellites, called ‘Doves’, that piggy-back on supply rockets going to ISS. They currently have 24 Doves in orbit, but need about 170 to sweep the whole planet every 24 hours. They sadly lost 26(!) satellites when Antares exploded a few weeks ago.

I asked how they managed to get the domain ‘’ and his answer was: ‘We asked really really nicely’.

Magic in the Age of Digital - Marco Tempest

By far the most entertaining talk! I saw three wicked digital magic shows, using iPhones, an IR tracking projector and augmented reality glasses. It turns out that he has given the exact same shows at TED, so you can find them linked below, but the cool difference was that in Vienna he also explained the technology used behind them. He even has the code on github!

I will not go into too many details for how I managed to photo-bomb Mike Butcher from TechCrunch

Just to be clear - I'm the guy on the right

Quo vadis?

We just had a first team meeting after winning Garage48, where we got our Latvian team members to join over Skype. Big thanks to Indrek for bringing this pretty awesome cake!

Big vision was discussed and we agreed on one thing: Screw it, Let’s do it!

Garage48 winners

Sorry as a Service started by winning the weekend hackathon Garage48

Sorry As A Service is one of a kind apology service provider for companies. We turn your customer mistakes into successful relationships. Sorry as a Service is simple to use: our integrated platform connects customer’s CRM with our apology partners. Dispatching an apology has never been so fast and easy. We believe in local products and our selection of apologies are carefully picked from local quality vendors.

The team members met at Garage48, where idea pitchers were actually on a mission to recruit people for TransferWise ;)

Sorry as a Service LTD (the “Company”) is committed to protecting the privacy of its users. This Privacy Policy (“Privacy Policy”) is designed to help you understand what information we gather, how we use it, what we do to protect it, and to assist you in making informed decisions when using our Service. Unless otherwise indicated below, this Privacy Policy applies to any website that references this Privacy Policy, any Company website, as well as any data the Company may collect across partnered and unaffiliated sites.

For purposes of this Agreement, “Site” refers the webpage hosted at and “Service” refers to the Company’s service which can be accessed via our Site at or through our mobile applications. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of Service.


The General Data Protection Regulation (GDPR), passed in 2016, is an EU regulation that expands the protection of personal data of EU citizens. It also expands the obligations of organizations who collect or process that data. At Sorry as a Service we strongly support the goals of GDPR to increase transparency and fairness in the handling of individuals’ personal information. We will ensure we comply with its provisions by May 25, 2018.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
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Additionally when you register as a user of our Service, we collect certain information from you, including your name, company billing address, the company you work for, and email address. We refer to this information as “User Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and User Information.


We use the User Information that we collect

  • enable your use of the Service;
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  • personalise the Service for you;
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We use the Device Information that we collect to help us identify any problems with our website or platform by detecting bugs or errors that might occur, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We use Google Analytics, Segment and Mixpanel to measure and evaluate access to our Site. Google Analytics, Segment and Mixpanel operate independently from us and have their own privacy policies. Google may use the information collected through Google Analytics to evaluate Users’ and Visitors’ activity on our Site. For more information: You can also opt-out of Google Analytics here:

We have put in place strong measures to protect the information collected through Google Analytics and Mixpanel. We have limited the access to our accounts on these platforms, and the data collected will only be used on a need to know basis to resolve technical issues, administer the Site and identify visitor preferences.


We work with third party service providers who provide website, application development, hosting, maintenance, and other services for us. These third parties may have access to, or process Personal Data or Client Data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information.


The following cookies are used on our site:

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Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you are a registered user of our service and make orders through the Site), or otherwise to pursue our legitimate business interests listed above.

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

This may result in your personal information being transferred to countries (including the United States of America) which do not have data protection laws equivalent to those in force in our home jurisdiction.

You expressly agree to such transfers of personal information.


We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website). We are unable to recover your lost or forgotten password, but you will be able to generate a new one if you still have access to the email address associated with your user account.


When you place an order through the Site, we will maintain your User Information for our records unless and until you ask us to delete this information. Order information you provide for create an order is kept for a limited time only, in order to process and send the order, conduct quality assurance, duplication checking, and invoice for the order.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or send a letter to Sorry as a Service 12 Effra Mansions, SW2 1LU, London, UK

Last Updated: This Privacy Policy was last updated on Thu May 17 2018.