Sorry as a Service
We retain your unhappy customers

What if companies were able to treat people like… well, people? In a world where everything is digital and unpersonalised, companies should strive to make their customers feel more than just a number. And that’s the world WE wanna live in!

Sorry as a Service was born out of its founders’ mutual frustrations with crap customer support experiences. They had a strong belief that business can do better than just an insincere apology and really go above and beyond to use this opportunity to wow their customers.

Come meet us!

London

Sorry as a Service LTD
20 Ropemaker Street
London
EC2Y 9AR
United Kingdom

Tallinn

Sorry as a Service OÜ
Vabriku 6
10414
Tallinn
Estonia

Paris

Sorry as a Service (France)
39, rue du Caire
75002
PARIS
France

Meet the founders

Martin McGloin

CEO

Martin McGloin is the founding CEO of Sorry as a Service. As a Consultant in Accenture he helped build a digital innovation team at a top UK retailer, before getting involved with growth at TransferWise as a product marketing tech lead. His current passion is unlocking the full potential that a customer complaint can be, if responded with by a great and sincere sorry.

As an Norwegian-Irishman he has a curious accent, though should be understandable.


Sabine Sipunova

COO

Sabine is the founding COO and started her career as a VC analyst and decided to sit on the other side of the table. An entrepreneurial personality bursting with creative ideas. Lover of fashion and wine.


Indrek Poldvee

Head of Sales

Indrek is the founding Head of Sales and survived through teaching English in India and Nepal. Has organized over 100 events in his lifetime. A positive person that (sometimes) makes good jokes.

Our hackstars

Hemant Maini

Head of Sales, UK

Oskars Gauks

Country Manager France

Kristoffer Østrem

Sales

Siim Valdaru

Back-end

Hannes Aasamets

Design / UX
& front-end

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